Display card and assembly



May 2, 1933. w. H. WElL 1,907,227

DISPLAY CARD AND ASSEMBLY Filed April 12, 1932 I 20 g 3 /D' 5 /6 J m /6 i /5 INVENTOR g 3 EJ Q 14'411'09/1 life/4 5 BY ATTORNEY Patented May 2, 1933 UNITED STATES WILLIAM H. WEIL, F HOLLIS, NEW YORK, CORPORATION, OF NEW YORK, N. Y., A

assrenoa me man rnonuc'rs' coarom'non or mew YORK DISPLAY CARD AND ASSEMBLY Application fledlprfl 12, 1932. Serial No. 004,703.

The present invention relates to improvements in display or sales cards, more particularly adapted and designed for supporting 1n assembled relation an outfit for hanging f pictures, mirrors, etc.,each such outfit usually comprising a coil of wire or cord, one or more hanger hooks and its nail or nails and a number of screw-eyes.

One of the objects of the invention is to 19 present a neat and attractive assembly of such an outfit upon a display or sales card, so as to appeal to the purchaser not only from the standpoint of its attractiveness, but principally from the standpoint that the purchaser will realize that each and every component of the outfit required for han 'ng a picture, mirror or the like will be so (1 to such purchaser, while each part necessary for hanging a picture or mirror will be right there on the one card when needed.

Other objects of the invention are to provide a simple and cheap display card which will be but a very small item of expense to the manufacturer or distributor of such outfits.

These being among the objects of the present invention, the same consists of certain features of construction and combinations of parts to be hereinafter described and then claimed with reference to the accompanying drawing illustrating one embodiment of the invention and wherein Fig. l is a front elevation of a display card showing the outfit mounted in position thereupon;

Fig.2 is a rear elevation of the same card;

Fig. 3 is an enlarged transverse section on line 33, Fig. 1, and

Fig. 4 is an elevation of that portion of the display card which is to receive and support the parts of the outfit.

Referring to the drawing, there is a card comprisin a flexible body portion 10, preferably of oblong shape so as to provide at one end space for supporting and isplaying the parts of the outfit and at the other end a space upon which advertising matter may be printed.

The card is com osed of flexible material, preferably cardoard, and at one end is cut to leave transverse slots 11, 12, preferably aligned with each other and having at their outer ends lateral recesses 13, so that a T-shaped opening is provided at each side of the card.

By cutting the card in the manner stated, T shaped tongues 14, 15 are formed integrally wlth the car and each of these tongues will have at its outer end laterally projecting portrons 16. As the card is of flexible material, the T-shaped tongues 14, 15 will also be flexible so that they may be bent in desired manner.

The tongues 14, 15 will thus be disposed so that their stems or narrower portions will-68 extend towards the intermediate portion of the card, their heads being located towards the ed es of the card. These flexible tongues 14, 15 eing thus arranged in a pair are employed for holding a coil of picture wire 17 '0 in position for display. To support the coil, one of the tongues is passed over one side of the coil, and inasmuch as the card is of flexible material it is a very simple and easy matter to bend the card and pass the headed portion of the tongue throu h the enlarged end of the slot, and then on owing the card to expand, the laterally projecting portions 16 of the tongue will be pulled into bearing relation with the back of the card, as indicated in dotted lines in Fig. 1 and in full lines in Fig. 2. The other tongue 15 is applied to the diametrically opposite side of the coil and said tongue engaged in the same manner with the back of the card.

Inasmuch as the headed portions of the tongues are pulled one towards the other by reason of the presence of the coil 15 and the flexibility of the card, the tongues cannot be easily disengaged except by separately manipulating each one of them, and hence the coild 17 is reliably held mounted 'upon the car The space occupied by the coil is indicated by the numeral 18 and may be termed the coil field. Within this field other portions of the picture hanging outfit may be reliably supported. One way to do this would be as disclosed by the patent to Jacob Strand, No. 1,581,886, dated April 20, 1926. If such pat- 100 ented construction is employed, there will be provided a forwardly extending ear 19 formed from the card-board by cutting an opening 20 therein. The hanger 21 is en gaged by the ear 19, and to secure the hanger in position the nail 22 is passed through the openings in the hanger and thereby penetrating the car 19, thus reliably holding the hanger and nail in position. As the field 18 on which the coil is arranged embodies a substantial portion of the card, sufiicient space is thereby provided for mounting within the coil 17 the hanger 21 and its nail 22.

Similarly to the ear 19, cars 23, 24 are cut out from the card at points closely juxtaposed to the lower portion of the field 18 which is to carry the coil. and these cars 23, 24 when bent forwardly furnish reliable supports for the screw-eyes 25, which are held in the ma- 29 terial of the cars 23, 24 bv simply screwing them through such material.

It will be seen therefore that by means of the improved display card. an entire outfit for hanging a picture or mirror is reliably mounted in compact and assembled condition upon a card and that the different parts of the outfit will be retained together instead of being apt to be lost or misplaced.

' \Vhat I claim is,-

l. A display card, comprising a backing sheet provided with a pair of flexible fastening tongues extending in opposite directions, the backing having slots opposite the tongues. and which have lateral recesses at their ends. the ends of the tongues having laterally projecting portions to rearwardly enter such recesses and bear on the backing at either side of such slots. whereby to support an annular article.

2. A, displav card. comprising a backing sheet of flexible material provided with a pair of fastening tongues extending in opposite directions toward opposite edges of the backing. the backing having slots opposite the tongues. and which have lateral recesses at their outer ends, the outer ends of the tongues having laterally projecting portions to rearwardly enter such recesses and bear on the backing at either side of such slots, whereby to support a coil of wire.

3. A display card, comprising a backing sheet of flexible material provided with a pair of fastening tongues cut out from and integral w th the backing, and extending in opposite directions toward opposite edges of the backing. the backing having slots defining removed portions of the backing which form such tongues. and which have lateral recesses at their outer ends. the outer ends of the tongues having laterally projecting portions to rearwardly enter such recesses and bear on the backing at either side of such slots, whereby to support a coil of wire.

WILLIAM H. 

